The Lego Case

1. What were LEGO’s main expectations and learnings from the relationship with the Flextronics? Expectations: a. Saving cost by outsourcing to low-cost countries: Prior to outsourcing, LEGO owned and operated production plants mainly in relatively high labor-cost countries, such as the United States, Switzerland and the South Korea. The main reason for this is that LEGO built plants close to its main markets to save transportation cost.But LEGO finally realized that the reduced labor cost in some labor-intensive countries outweighed the reduced transportation cost. Then they decided to outsource to Flextronics who has production capacity in low-cost regions; b. Subcontracting to Flextronics allowed LEGO to reach the economy of scale as well as reduce production complexity by combining its production with that of other Flextronics’ clients; c. Contracting production to Flextronics can help LEGO eliminate the risk of production price fluctuations. Learnings: a.LEGO learne d from Flextronics the importance of documentation and standardization of the production, which give LEGO Group transparency and often help LEGO manage the challenges of complexity and to identify the stronger and weaker parts and links of the production network. b. LEGO should consider more factors before they outsourcing. Things like Flextronics’ operation style, the cost and time of providing engineering support and training, and variable lead time incurred by global sourcing are really critical for making decisions. 2.What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics. The key challenge in maintaining a relationship between buyer and supplier is how to reach an agreement that benefits both parties. Take LEGO and Flextronics for example, it’s a big problem for LEGO to solve the conflict between its need for flexible and Flextronics’ more stable and predictable operations. LEGO had wide range of products, includ ing many licensed products like Harry Potter and Star Wars, and each of its products consisted of different unique bricks.And it’s difficulty for LEGO to make a precise forecast with fluctuating demand. These two points made LEGO over-dependent on flexible production, which is totally against Flextronics’ operation style in which economies of scale is a key phrase. Since both LEGO and Flextronics require a profitable business model, it’s a great challenge to reach agreement that benefits both parties with difference emphasis. Also, LEGO has to consider how to communicate withFlextronics pertaining to making a clear plan for training and educating their staff so that they can be able to meet LEGO’s efficiency requirement quickly. 3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination? LEGO introduce a sophisticated planning system called sales and operations planning (SO&P) to its daily operation. SO&P can help LEGO monitor and coordinate different parts in supply chain and provide LEGO the visibility of its global operation, which usually involve numerous outsourcing partners.Besides, to maintain a good relationship with supplier over the long term, it’s reasonable to invest some resources to help the supplier achieve the level of performance required by LEGO. Through training and educating staff in Flextronics, LEGO can help Flextronics to build production capacity to meet the requirement of flexibility. Also, LEGO can put quality control personnel in factory to monitor production line and prevent quality variation. And frequent communication about production progress, updating issue and feedback is necessary for improving coordination and knowledge sharing.Building a sophisticated information system is of great help to improve supply chain flexibility and coordination, by conveying information seamlessly, it allows the supplier to get the visibility of sales and invento ry and adapt their own production to these information. This can eliminate the situation of overstock and out of stock. 4. What are the key considerations when outsourcing or offshoring production? Discuss them. To make a make versus buy decision, company should first consider the total cost of outsourcing.This cost should include not only the quotation from supplier but also the cost of monitoring the relationship, cost of providing training, education and engineering support to the supplier and cost of dealing with cultural and operational difference. Outsourcing globally is also subject to ethical and environmental violations. Buying company should conduct a comprehensive investigation of the supplier’s production and related issues like child labor, below-minimum wage and safety production. If the supplier violated any of these laws, it is usually the buying company that became the target of social media and NPOs.A company’s reputation can be greatly damaged due to the noncompliant supplier. If a buying company outsourcing its production, it may become over-dependent on supplier for production and finally lose the production ability, which may turn out to be a great disadvantage. Company should decide smartly which part of its business is appropriate for outsourcing. Besides, company should consider the variable lead time which is often impossible to control with outsourcing on global scale. Above all, it’s critical for buying company to make a comprehensive cost-benefit analysis to decide in-house production or outsourcing. . Describ the competitive environment of the industry and how it relates to LEGO’s choices? A number of toy companies had built production plants in China, statistic show that 90 percent of the world’s toys are made in China. This means many of LEGO’s competitors have price advantages over LEGO and it’s hard for LEGO to survive in some developing countries, which have relatively low purc hasing power. That lead LEGO make the decision to outsource its production to Flextronics who have production line in low cost countries.Competitors in toy markets are also compete for decreasing lead time which is critical in the eyes of customers. Customers usually don’t like to wait for long to receive the order, especially during the time before holidays when toys are brought as gifts for their kids. Variation in lead time often annoyed customers and triggered in market share losing. Since it’s difficult to control the lead time concerning to LEGO’s complex products with Flextronics’ stable and standardized production and operation style, LEGO decided to source back its production task.

Richard M. Nixon Biography and Presidency

Richard M. Nixon Biography and Presidency Richard Nixons Childhood and Education: Nixon was born on January 9, 1913 in Yorba Linda, California. He grew up in California in poverty, helping out at his fathers grocery store. He was raised a Quaker. He had two brothers die of tuberculosis. He went to local public schools. He graduated first in his high school class in 1930. he attended Whittier College from 1930-34 and graduated with a history degree. He then went to Duke University Law School and graduated in 1937. He was then admitted to the bar. Family Ties: Nixon was the of  Francis Frank Anthony Nixon, a gas station owner and grocer and  Hannah Milhous, a devout Quaker. He had four brothers.  On June 21, 1940, Nixon married  Thelma Catherine Pat Ryan, a Business Teacher. Together they had two  daughters, Patricia and Julie. Richard Nixons Career Before the Presidency: Nixon began practicing law in 1937. He tried his hand at owning a business which failed before joining the navy to serve in World War II. He rose to become a lieutenant commander and resigned in March, 1946. In 1947, he was elected a U.S. Representative. Then, in 1950 he became a U.S. Senator. He served in that capacity until being elected Vice President under Dwight Eisenhower in 1953. He ran for President in 1960 but lost to John F. Kennedy. He also lost the Governorship of California in 1962. Becoming the President: In 1968, Richard Nixon became the Republican candidate for President with Spiro Agnew as his Vice President. He defeated Democrat Hubert Humphrey and American Independent George Wallace. Nixon received 43% of the popular vote and 301 electoral votes.In 1972, he was the obvious choice for renomination with Agnew as his running mate again. He was opposed by Democrat George McGovern. He won with 61% of the vote and 520 electoral votes. Events and Accomplishments of Richard Nixon’s Presidency: Nixon inherited  the war with Vietnam  and during his time in office, he cut the number of soldiers down from over 540,000 troops to 25,000. By 1972, all U.S. ground combat troops were withdrawn.On April 30, 1970, U.S. and South Vietnamese troops raided Cambodia to try and capture the Communist headquarters. Protests erupted around the nation. The most visible was at Kent State University. Students protesting at the campus were fired on by the Ohio National Guard killing four and wounding nine.In January 1973, a peace treaty was signed whereby all U.S. forces left withdrew from Vietnam, and all prisoners of war were released. Soon after the agreement, however, fighting resumed, and the Communists eventually won.In February 1972,  President Nixon  traveled to China to try and encourage peace and more contact between the two nations. He was the first to visit the country.Acts to protect the environment were huge during Nixons time in office. The  Environmental Protection Agen cy  was created in 1970. On July 20, 1969,  Apollo 11  landed on the moon and man took his first step outside of earth. This fulfilled Kennedys goal to land a man on the moon before the end of the decade.When Nixon ran for reelection, it was discovered that five individuals from the  Committee to Reelect the President  (CREEP) had broken into the Democratic National Headquarters at the  Watergate  business complex. Two reporters for the  Washington Post, Bob Woodward and Carl Bernstein,  uncovered a massive cover-up  of the break-in. Nixon had installed a taping system and when the Senate asked for tapes recorded during his time in office he refused to hand them over due to  executive privilege. The  Supreme Court  did not agree with him, and he was forced to give them up. The tapes showed that while Nixon was not involved in the break-in he was involved in its cover-up. In the end, Nixon resigned when he was faced with impeachment. He left office on August 9, 1974. Post-Presidential Period: After Richard Nixon resigned on August 9, 1974, he retired to San Clemente, California. In 1974, Nixon was pardoned by President Gerald Ford. In 1985, Nixon mediated a dispute between major league baseball and the umpire association. He traveled extensively. He also provided advice to various politicians including the Reagan administration. He wrote about his experiences and foreign policy. Nixon died on April 22, 1994. Historical Significance: While many important events occurred during Nixons administration including the end of the Vietnam War, his visit to China, and putting a man on the moon, his time was marred by the Watergate Scandal. Faith in the office of the presidency declined with the revelations of this event, and the way that the press dealt with the office changed forever from this time on.

artist throughout history that essays

artist throughout history that essays Artists throughout History That Have Self-Destructed The most successful or famous artists are not always as happy as successful people are portrayed- living a life of fame, fortune, and glamour. The following examples will show some of the problems that four different artists have suffered in the past century.Vincent van Gogh was a Dutch painter who lived from March 30, 1853 to July 29, 1890. He is now one of the most famous painters in modern art (World Book 306). He only sold one painting in his living days, but now his paintings are considered priceless.Some of his paintings and drawings include: The Bedroom at Arles 1888 Self-Portrait 1888 Vase with 12 Sunflowers 1888 Langlois Bridge with Women Washing 1888 (Sweetman 378)Those are just a few of his accomplishments, though he has created many, many more works of art.In 1888, artist Paul Gaugin moved into Vincent's house with him. At first everything worked out fine, but within the year, their personalities started to clash , and big problems arose. Then, on December 23, 1888, Paul Gaugin was taking a walk in the nearby public garden, when, according to his memoir "Avant et Apres," Vincent chased after Gaugin with an open razor blade. But, when Gaugin turned around, Vincent turned and ran home. Gaugin decided that this threat was too much for him to take, so he checked into a hotel room for the night. When Paul Gaugin arrived at home the next morning, he saw a crowd of police officers and citizens surrounding the house. When he went in the house he saw that there was blood everywhere- on towels and blankets, then a trail leading up the stairs. When he got to Vincent's bedroom, he found him curled up on his bed covered in sheets pink with blood. Gaugin thought Vincent was dead, but when he went to touch his friend's hand, it radiat! ed warmth from his friend's body (Sweetman 290). Gaugin found out later that Vincent had cut off almost his whole left ear, wrapped it in newspape...

FAFSA App Your Ultimate 2016 Guide to Max Scholarships

FAFSA App Your Ultimate 2016 Guide to Max Scholarships SAT / ACT Prep Online Guides and Tips The FAFSA, or Free Application for Federal Student Aid, is the one application you’ll need to submit in order to be considered for all forms of federal aid. If you’re interested in financial aid at all (even if you’re thinking about private funding sources or school-based aid), it’s of the utmost importance you submit one of these applications. The application itself seems daunting at first, but with a little bit of forethought and a few hours of your time, you’ll be able to complete it successfully! I'll start off this post with some info about the FASFA, before moving on to step-by-step instructions on how to apply for FAFSA. Finally, I'll give you some tips on what you should be doing after your submit your FAFSA. Ready to get some financial aid? We'll present everything you must know in order to apply most successfully. Why Is the FAFSA Important? As I'm sure you already know, attending college in the US is pretty expensive. Prohibitively so, actually, for a lot of students - in fact, most US college students have some sort of financial aid. When you submit a FAFSA, you're taking a step in mitigating some of these expenses. This application will open up opportunities for both federal and non-federal aid. The aid programs you're automatically considered for include: The Pell Grant Stafford loans Perkins loans Direct Unsubsidized loans Direct Subsidized loans Non-federal aid opportunities come mostly in the form of institutional aid. Schools use information generatedby the FAFSA to award college-specific grants and scholarships. Private need-based scholarship programs also often require applicants to complete a FAFSA (for example, the Gates Millennium Scholarship). All in all, it's a really versatile application, and one of the most important parts of applying for financial aid for college. Now that you're excited about your own FAFSA let's talk about how to submit one! How Do You Submit a FAFSA? Follow these step-by-step instructions to successfully submit a FAFSA. Step 1: Check Your Deadlines There are different deadlines you should be aware of: federal and state.The deadline for federal funding for the 2015-2016 school year is June 30, 2016, whereas the deadline for 2016-2017 is June 30, 2017.You may be able to get federal aid even after you’ve finished your year at school (if you’re a current college student), so it could be worth your while to apply later on if you’ve already missed the state application window. Different states (if you also want to be considered for state funding) have different deadlines for applying for student aid. You can check the deadline for your state here. In general, though, it's better to apply well in advance of these deadlines. Someaid programs run out of funding earlier rather than later - like the Perkins Loan program - so try to get your FAFSA in as early as possible. The application openedJanuary 1 for the 2015-2016 academic year; schools won't use the information from your FAFSA until after you're admitted. You won't lose out on any opportunities if you don't submit your FAFSA on January 1, but try toget it in by early spring. Step 2: Gather All the Information You'll Need Perhaps the most tedious part of completing a FAFSA is hunting down all the relevant financial information you need for the application. If you gather this information ahead of time, though, sitting down to complete the actual app should be a cinch. Here's everything you need in order to fill out a complete FAFSA. From your own personal records, you'll need: Social Security Number Alien Registration Number (if you're not a US citizen) Most recent federal tax returns, W-2s, and other records of income Bank statements and investment records (if applicable) Records of untaxed income (if applicable) A FSA ID to sign electronically (if you're submitting the application online). You can create a FSA ID. Your parents' financial information is also considered when determining your aid eligibility, even if they won't be helping you pay for school. Because of this, you'll also need to gather all of the above information from your parents as well. Here'sexactly what you'll need from parents or guardians: If your parents are married, gather information for both of them. If your parent is widowed or single, you'll just need information from that one parent. If your widowed parent is currently remarried, you'll need information from your parent and your parent's spouse. If your parents are divorced or separated, you'll need information from your custodial parent (the parent you've lived with the most within the past year). If your parents have joint custody, and you spendtime between them equally, you need information from the parent who's supported you the most financially. Some FAFSA applicants qualify for what's called a dependency override - this is when parents' financial information is not taken into account when determining federal aid eligibility. Most of the time, this means that applicants are eligible for more aid. If you think you might qualify for a dependency override, you should gather any supporting documentation around those circumstances as well as any relevant financial information. Common override situations include being married, having kids, being in foster care, and being legally emancipated.Just answer questions about these circumstances honestly on your FAFSA - the application will process as incomplete, and you’ll need to follow up with the financial aid office of the school you’re seeking an aid package from. One last thing -If you’re a male between the ages of 18-25 and living in the US, you'll need to be registered for Selective Service in order to submit a FAFSA. Selective Service is essentially a registry of all men eligible to be called for a military draft in an emergency. You can registerin just a few minutes. Step 3: Choose Your Submission Method Got all that paperwork ready? Now comes the easy part - choosing how you'll submit your FAFSA. You have a couple of different options: electronic submission and paper submission. I'll discuss the pros and cons of both. Electronic Submission It's generally easier to submit your FAFSA online than it is to send in a paper copy. Just be aware that if you have a tight submission timeline, you should apply for a FSA ID for you and your parents ahead of time - you need a FSA ID to sign the FAFSA electronically, and it can take about threedays to come in. The electronic version of the app tends to guide you through the application process pretty well, and can even catch minor errors as you complete it. You'll also get fast results with this submission method - you'll receive a SAR (student aid report) containing the results of your FAFSA in about 3 days. Paper Submission Nothing against snails, but snail mail is not a good option if you're rushing to submit your FAFSA. Paper FAFSAs are a bit more cumbersome than the electronic version, take the longer to file, and are more prone to error - all of these factors will delay your application process. This is not a good option if you're tight on time. If you do want to submit a paper FAFSA, you can find copies at high school guidance offices, college financial aid offices, or at local libraries. You can also download and print the application yourself. Step 4: Set a Time to Complete the Application This is one application you don't want to procrastinate completing. As I mentioned earlier, you'll likely need a lot of information from your parents or guardians to properly fill out the application.The form will be much easier to complete if you can sit down with them, completing each section together. The electronic FAFSA should take about 1-2 hours, and the paper FAFSA a bit longer than that.You don’t need an accountant or financial aid consultant in order to fill out the FAFSA, but if you do have access to these resources, they should be able to assist you with any questions. Strategies for a Winning FAFSA Application From a wide variety of students, we've gathered a few tips that will max your reward. You absolutely must do these, or at least be aware for them. First, you should file earlybecause certain scholarships are first-come-first-serve. Applications become available much sooner than they're due, and you're well off using last years application as a mock up to submit as soon as possible. Second, it's important that you file even if you're not surewhether you'll get the aid. The amount of money is hugein comparison to the amount of time it'll take you. Some families earning up to even $200K/year will qualify for aid. Also, as with all forms, you must do your best to fill out the form completely. Technical glitches will delay or even stop your application. Double check every line, every blank for precision. This is a lot of money on the line here folks it's well worth your time. Finally, for many need base calculations, you'll do well to have as little savings in the child's name as possible. The child is expected to put a larger fraction of his/her savings into education versus the parents assets. Move money out of children's banks accounts. Likewise, parents will do well to reduce the savings amount that shows up on the file. Parents can do things like paying down debt to reduce their assets. Of course, be sure not to be penny-wise pound-foolish don't just go wasting money, but do understand the optics of where your money is will affect the aid given! What Do You Do After You Submit the FAFSA? The hard stuff is done - you've done the tedious work of gathering intel from financial records and answered each question on the application. There's not much left to do, but it's important to stay on top of tracking the status of your application. If there are any problems with the processing of your FAFSA, these next steps will help you get back on track in no time. Within 3-5 days, you will receive an email with directions to access your SAR, or Student Aid Report. The colleges you listed on your FAFSA will have access to your SAR shortly after you do.If your application were complete, your SAR would include an EFC, or Expected Family Contribution. The EFC is a number used by your school to calculate the amount of federal aid you are eligible to receive, not necessarily the amount of money your family will have to pay. If you're interested in learning more about the EFC and how it affects financial aid awards, check out our Pell Grant guide. You can check the status of your application (if there are any delays) by calling the Federal Student Aid Information Center (1.800.433.3243), or by logging in to the FAFSA website with your FSA ID. Your Financial Aid Package Your school will use the information generated from your FAFSA to generate a financial aid offer, which can include grants, loans, and scholarships.You’ll then make a decision about what aid to accept. If you’re offered grants, you should accept in pretty much all cases (it’s free money). It might be prudent to discuss with family about what loan offers you’d like to accept. For example, you should discuss whether you're happy with the loan terms and interest rates and if it's important that you take out those loans in order to afford college.The financial aid office at your school will explain how and when you’ll get any money awarded to you, and whether you will need to take any further steps. What's Next? The FAFSA is a particularly useful application - in submitting it, you'll be considered for the Pell Grant, Perkins loan, Direct Subsidized loan, and Direct Unsubsidized loan. Read more about each program by clicking the link. If you want to learn more about how much money you'll actually need for college (after you get any federal financial aid), read our guide on what college really costs. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Strategic Management Analysis Case Study Example | Topics and Well Written Essays - 1000 words

Strategic Management Analysis - Case Study Example In a scenario where reference governments ban Cirque performances in public spaces like Las Vegas, the Cirque du Soleil will have to change its strategy. Indeed, this will have a significant effect since permanent shows attract a huge audience since they host a portfolio of different shows with a series of related displays. The huge audience that attends Cirque performances in public place increase the total number of spectators experiencing Cirque du Soleil's shows worldwide, which is the company’s strength. As such, this scenario will reduce the company’s market presence and revenues derived from ticket sales and concessions from products sold during the shows in the public spaces. The company will lose its competitive advantage. To avert this crisis, the company must consider changing its strategy by investing more on world tours. This will involve altering the calendar of events for the convenience of performing artists, celebrities, audience, and other stakeholders sponsoring the events. Indeed, the company can also establish partnerships with interested parties that will host Cirque performances and finance the building of private theatres. Moreover, the company will invest huge resources on building private theatres designed for Cirque performances at the company headquarters and branches. The company will diversify and market its operations by establishing television deals to broadcast Cirque performances and venturing in other related businesses like selling the Cirque du Soleil's shows merchandise.

Traditional Absorption Costing versus Activity Based Costing Assignment

Traditional Absorption Costing versus Activity Based Costing - Assignment Example In fact Geri and Ronen (2005) indicate that cost accounting systems do not normally command a high ranking in the hierarchy of most organisations, it is the information that they generate that plays a critical role in the performance of organisations and in the decision making process. The range of systems available and the claims made by the proponents of each have led to several debates. However, some of the arguments have some merits in as much as they allow for a better understanding of the methods that are being utilised. Some of the techniques and systems in use are of traditional management accounting domain while others are of the more recent strategic management accounting domain. Some of the criticisms that have been put forward in relation to traditional systems are that they fail to provide the necessary information that would improve the strategic decision making process (Johnson and Kaplan, 1987; Bromwich and Bhimani, 1989; Roslender and Hart, 2003). Suggestions like th ese are based on the perceived inability of the traditional systems to provide information that would make the organisation more competitive and therefore improve long run performance. In fact, Benjamin et al (2009) indicates that the inefficiencies of traditional systems especially in the area of absorption costing in coping with modern business environments have been of great concern. The gaps that are thought to exist as well as changes in the manufacturing industry including the move from being labour intensive to being capital intensive have provided the impetus for innovation in this very critical area of business (Benjamin 2009; Chenhall 2003; Lukka and Shields 1999). Johnson and Kaplan (1987) indicate that this change can be found in the application of ABC to manufacturing concerns. This paper looks at two forms of full costing systems - traditional absorption costing and the more recent activity based costing (ABC). Both methods take a different approach in assigning cost t o products. 1.1 Absorption costing Absorption costing has it roots in the manufacturing industry (Benjamin et al 2009). BPP (2011) indicates that the objective of this method of costing is to include an appropriate share of an entity’s overheads in the cost of a product. What is appropriate should be reflective of the time and effort that was used in the production of the product. The method becomes complicated when an organisation produces a mix of products and activities or resources used do not bear any relationship with the volume of items produced. Geri and Ronen (2002) indicates that the use of this method requires the allocation of a proportional rate of the fixed cost of production to units produced but which has not yet been sold (Geri and Ronen 2005). 1.2 Activity Based Costing Activity based costing (ABC) was developed as an alternative to absorption costing. (BPP 2011). This method of costing identifies the cost drivers of the activities of an entity’s prod uction process. Overheads are then charged to products based on how they utilise a particular activity. 2.0 Literature Review This review while critically assessing the literature examines the features of two costing methods and looks at the justification for their use. It also provides a comparison while it examines the advantages and disadvantages of using

Methods of Research in Media and Communications Essay

Methods of Research in Media and Communications - Essay Example This paper aims at evaluating the perception that the Greek had during the economic crisis, which threatened to paralyse their economy due to its incapacity to pay its debts. The study utilises an interview form of research to get the views from various individuals with respect to the information they got from the media during the crisis. The information obtained from the interview was then analysed, and findings used to ascertain the perception of the people. Background Information People all over the world have different reactions in relation to the news and reports relayed unto them (Corner et al., 1997). According to European Journalism Centre (2010), the press is the second-most imperative source of information after the television. The news and reports are relied on heavily by the public for any eventual news either in the country or abroad. Therefore, with respect to the economic crisis, the media channels and information sources did their best to bring out the situation exper ienced economically both at home and at the international level (Mullen and Klaehn, 2010). The manner in which news and reports are relayed to the public has a considerable impact to individuals and the implications are dependent on the perception taken by the public (Priest, 2010). Undertaking a research study in the field of media, has positive implications in the sense that it will help in ascertaining the constructive measures to be undertaken by the media bodies, in the kind of news or reports they air, and the manner of delivering the same (Fernandez, 2008). The upsurge and demonstrations portrayed by the public during the Greek crisis can be ascribed to the discernment of the debt crisis as prescribed by the media. This is through the public concept of encoding and decoding what they heard or watched as discussed by Stuart Hall. Various mass media concepts and theories are very crucial in understanding the study undertaken. With respect to the propaganda concept, it helps und erstand and expound on the development, stratification and functioning of communities and how the members interact via communication. The classical Marxist thinking on ideology paved the idea for developing new concepts to understand and explain the role of the media in the contemporary democratic world. According to Herman and Chomsky (2000), the mass media serve as a means for communicating information and symbols to the public. Further, in a world of intense wealth and major conflicts of classes of interest to realise set roles entails the systematic propaganda (Herman and Chomsky, 2002). Political economy entails a fundamental theoretical framework employed in the media studies research. This entails the attempts to understand the power relations that determine distribution, consumption, and production of communication resources (McQuail, 1994, p. 82). This is very relevant to this study as the Greek crisis was national and constituted the authorities. Media has been transformed by technology to be the most crucial a rapid influence on opinions and indulgent in the current world (Wimmer and Dominic, 2011). Chandler (2000) argues that media possess a powerful tool and capacity to encourage global awareness thus, promoting economic trends, cross-cultural understanding,